Well, big news. Cisco Systems have decided to sue Apple over the iPhone trademark. I'm not sure where that leaves Apple now. The iPhone name is worth a lot of money in terms of buzz and Internet exposure and I think that Cisco know this and they are unwilling to give it up too easily. And why should they? Months of rumors and speculation have made it a high-profile brand. Apple's got a lot of cash but Cisco has more so things could become entrenched. Apple has three choices:
- Roll over and give up on the iPhone name - unlikely
- Settle the dispute with Cisco - Most likely
- Go head-to-head with Cisco in the courts - Would be interesting to watch but could backfire
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