OK, so we’ve finally succumbed to list mania. Last month, we discussed GENERATION C(ASH) as one of the many emerging consumer trends to watch this year, but to honor your requests for a more elaborative overview of what’s going to be ‘hot’, here’s a quick list of five big trends/themes that are on our radar for 2007*. They deal with status, transparency and consumer power, the online revolution, more adventurous consumption, and a shift from consumption to participation. Enough to keep you busy!
* For a truly elaborate guide to where consumers are headed this year, with or without you, we recommend checking out our 2007 Trend Report, too.
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