Study finds newspapers face $20 billion shortfall The newspaper industry is facing a revenue shortfall of $20 billion by 2010, according to a report released by media research and advisory firm Outsell. The report, “Deadline With Destiny,” is based on analysis of national industry data. The report predicts the decline of paid circulation revenue for print newspapers will speed up as 18-to-39-year-olds continue to migrate online. It also stated that newspapers’ online ad revenue growth rate of about 30% masks the larger problem that online revenue is not replacing lost print revenue fast enough.
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