Trendy & Digital

The toxic avenger - http://www.dailymotion.com/video/xe3twj_n-importe-comment-h264_music

2010-09-03T12:13:00.001-07:00

Sabés qué fue lo que más buzz generó durante la presenta de Jobs? (y pensar que hace poco escuché que en Internet no hay mediciones claras...)

2010-09-02T07:42:00.000-07:00

http://thenextweb.com/apple/2010/09/01/new-apple-tv-the-most-popular-release-today-for-jobs/

Los community managers, nota en LA NACION

2009-11-30T18:39:00.000-08:00

http://www.lanacion.com.ar/nota.asp?nota_id=1205312

Marketers Digitales: un nuevo rol en las empresas gana protagonismo estratégico

2009-09-02T06:52:00.000-07:00

Infobrand dialogó con Mariano Bosaz, Interactive Marketing Manager para el Cono Sur de Coca Cola. El ejecutivo es uno de los pioneros del interactive y revaloriza el rol que están cumpliendo dentro del marco de la estrategia de gestión de la marca.

http://tinyurl.com/ndzvw6

Los digital marketers

2009-09-02T06:41:00.001-07:00

Argentina - 02/09/2009 - Target - Pag. 54-56/Edición Espcial

Son una nueva liga que ya tiene banca propia dentro de las empresas de consumo masivo. Por qué son necesarios y cuál es su rol a la hora de tomar riemsinnes.

Procter&Gamble, Unilever, Coca-Cola, HP, Disney, Nokia y General Motors ya tienen un digital marketer en su staff. ¿La razón? Estos nuevos cargos -muy habituales en las agencias de publicidad y marketing- se insertan en los departamentos de marketing de empresas de consumo masivo a medida que el marketing gana protagonismo en la web.
Aquellas compañías con más gimnasia de inversión publicitaria son las primeras en incorporar estos roles conocidos como Digital Marketer, director de Medios Digitales o director de Social Media. "Más allá de su designación, lo importante es que cumpla una función con causa, porque muchas veces su ocupación está más ligada a la ejecución que a una decisión estratégica", dice Javier Cami, presidente del capítulo de Agencias Digitales de la Asociación de Marketing Directo e Interactivo de Argentina (AMDIA) y directivo de E-volution. Según Cami, esto ocurre sobre todo en las empresas que no dejan de sintonizar con el esquema tradicional de comunicación. Sucede que las estrategias digitales demandan un know-how específico, diferente al convencional. Desconocer esto puede provocar que la inversión de una marca aplicada a la web caiga en saco roto. "Muchas veces se usa el concepto de incorporar una pata digital al marketing cuando lo digital, en realidad, no debería ser una apoyatura sino una cuestión integral", reflexiona Cami.
Casos
General Motors Argentina tiene un área digital que depende del departamento de marketing. En la automotriz, el avance de la especialidad fue gradual. "Se trata de un cambio cultural importante, que en muchos casos depende de la consideración que le va dando una dirección o una gerencia comercial", dice Pablo Ramos Tejera, gerente de Marketing de Chevrolet y Suzuki. Y agrega: "Más allá de esto, es clave estar informado de los beneficios de
la utilización del marketing digital, tanto para el cumplimiento de los objetivos de marketing, como para la optimización del presupuesto".
En Unilever, en cambio, el rol fue creado hace tres años junto a un departamento que busca dar soporte de medios a los equipos de marketing encargados del desarrollo de la comunicación de las marcas. "Es una especialidad que está marcando los nuevos paradigmas de la industria. Social Media es un componente fundamental; su tarea implica el desarrollo de un conjunto de acciones en dispositivos móviles, plataformas web y espacios de contenido", señala Víctor Fernández Lahore, Communications Planner Director para Unilever Latinoamérica y encargado de todo el soporte en planificación de Comunicación y Social Media para el portfolio de marcas en la región. El área surgió como una extensión del departamento de Medios, donde Marketing funciona como un cliente interno. "Ellos son quienes definen qué y a quién comunicar; nosotros ayudamos en el dónde y en el cómo. Es difícil pensar hoy la creatividad en forma independiente del medio. El cómo utilizar los medios digitales hoy puede ser parte misma de la idea", agrega.
Distinto es el caso de Nokia, donde el responsable de medios digitales depende directamente del departamento de Marketing. El puesto surgió hace un año y medio y coincide con una transformación de la compañía en busca de brindar soluciones digitales a medida del consumidor. "A la hora de comprar una solución tecnológica, el usuario no espera una campaña tradicional para decidir su compra. Se informa por Internet y, para eso, hay que aplicar una estrategia digital", explica a TARGET Juan Romero, Activating Marketing Manager de Nokia.
En efecto, el área interactiva también ayuda a las marcas a expandir y dar continuidad a sus mensajes. "A medida que todos los medios se digitalizan, éstos pasan a ser la única alternativa; se convierten en una decisión estratégica para el crecimiento del negocio en el mercado de la publicidad y de los negocios", analiza Mariano Bosaz, manager de Marketing Interactivo de Coca-Cola de Argentina.
Ejecutivo, se busca Uno de los errores más comunes en la designación de estos nuevos perfiles es nombrar a jóvenes con amplitud en el manejo de herramientas digitales, pero que recién comienzan su vida laboral. "Los digital marketers tienen que tener un perfil seniora semi-senior, ser capaces de entender las problemáticas de comunicación de marcas y de comprender las dinámicas digitales. Pero sobre todo, deben tener en claro que el paradigma cambió", subraya Cami, de la AMDIA. Otra falla habitual radica en la designación de un perfil 100 por ciento técnico y sin background comercial. El área requiere de especialistas con un expertise en marketing y una comprensión técnica del funcionamiento de los nuevos medios. "El marketing digital debe ser parte de una estrategia más general, con una marcada orientación al cliente y a la satisfacción de sus necesidades, donde el ejecutivo tenga la capacidad de interactuar con sus pares de Marketing tradicional", coinciden todos los expertos. La nueva tarea de estos ejecutivos necesita de un conocimiento especial: saber qué mirar, cómo mirar, dónde probar y cómo invertir.
Así, el paradigma de hoy plantea el desafío de migrar a los puestos más jerárquicos de las compañías hacia el mundo digital, los cuales cuentan naturalmente con menor experiencia en la utilización de esta plataforma. A pesar del gap todavía existente por falta de un conocimiento profundo, el avance no es menor. Se trata de un gran paso en donde las empresas empiezan a reconocer la necesidad de incrementar conocimientos digitales. Para contrarrestar ese desfasaje, que se produce naturalmente por temas generacionales o por la experiencia y hábitos de estas nuevas plataformas, es importante estimular el aprendizaje con entrenamiento en innovación digital. - María Eugenia Pintos.

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ADN del digital marketer
¿Qué habilidades debe tener un social media marketer para dirigir una campaña estratégica en medios digitales?
Aquí, un compendio.
1- Talento en marketing.
2- Conocimiento del funcionamiento de Internet.
3- Experiencia en compañías digitales (web y móvil) y en el área global de medios.
4- Búsqueda permanente de conocimiento.
5- Managpment de innovación en base a desarrollos tecnológicos.
6- No tener una visión contaminada de viejos paradigmas de comunicación.
7- Perfil que se sienta cómodo trabajando en un contexto con una cierta dosis de incertidumbre puede funcionar mejor.
8- Dosis de curiosidad, buen relacionamiento y mirada fresca son cualidades valoradas.

Coca-Cola Zero :: Probá que es posible

2008-10-07T10:37:00.001-07:00

Coca-Cola Zero

Lo nuevo de Coca-Cola Light

2008-07-03T10:37:00.000-07:00

CCLight

2008-06-26T12:59:00.000-07:00

Más...

2008-06-18T14:25:00.001-07:00

Coke at full speed

2008-05-08T06:47:00.000-07:00

De nuevo jurado en los Eppy ;)

2008-05-07T07:21:00.000-07:00

2008 Preliminary EPpy™ Judges:
Peter Adler - Cyberwalker.com Rosenthal Calmon Alves - University of Texas at AustinFrank Barnako - USATODAY.com and Quincy Jones' QRadio VentureJoe Black- Jacksonville.comMike Blinder - The Blinder Group, Inc.David Blomquist - NJ.com Mariano Agustín Bosaz - Coca-Cola - South Latin (www. AmericaJak Boumans - Electronic Media Reporting Beau Brendler - Consumer Reports WebWatch, Consumers UnionRobert Browman - MediaStorm.orgKelli Brown - HaaretzKathleen BuckleySteve Buttry - American Press InstituteJohn W. Cary - Sun-Times News GroupRussell Chun - Columbia University Graduate School of JournalismAdam Clayton Powell III - University of Southern CaliforniaVin Crosbie - Digital Deliverance LLCJay DeFoore - Hachette Filipacchi Media, U.SJanet DeGeorge - Classified Executive TrainingPaul DeGroot - Directions on MicrosoftGeorge Dratelis - Adicio, Inc.Jonathan Dube - Online News Association, Director of Digital Media, CBC News Donn Friedman - Albuquerque JournalMitch Gelman - CNN.comAl Gibes - Stephens Media InteractiveTeresa Hanafin - Boston.com / The Boston GlobeHanson Hosein - The University of WashingtonBert Jackson - Koa Interactive Media, LLCChris Jennewein - Union-Tribune Publishing CompanySandeep Junnarkar - The CUNY Graduate School of JournalismGary Kebbel - John S. and James L. Knight FoundationShannon Kinney - Classified Intelligence, Advanced Interactive Media GroupRoss Lasley - The Internet EducatorRon Loewen - Loewen ConsultingDoug McMonagle - Inergize Digital MediaClay McNeill - Raycom Media Peggy Miles -InterVox Communications Dave Morgan - AOL, LLCRon Parsons - Yahoo! NewsRich Ray - Jacksonville.com / The Florida Times - UnionChristine Riedel - AOL NewsJim SchultePatricia Lee Smith - The Seattle Times Company, Representing the Seattle Post-IntelligencerMark Stevenson - msnbc.comRajee Suri - WebMDJim Townsend - Advanced Interactive Media Group, Classified IntelligenceMichael Troxler - Nunet AG (an IMG Media Company)Fred Tuccillo - Packet PublicationsRoy Wadia - British Columbia Centre for Disease Control (BCCDC)Peter Zollman - Classified Intelligence LLC, Advanced Interactive Media Group LLC
http://royal.reliaserve.com/eppy/judges.html

Lo último de Coca-Cola

2008-05-05T11:44:00.000-07:00

Youtube Skins

2008-04-13T15:39:00.001-07:00

Lo nuevo de Coca-Cola en España

2008-04-03T08:41:00.000-07:00

2008-02-29T06:34:00.000-08:00

Good Job...keep working and some day you will make an iPhone

2008-02-13T05:03:00.000-08:00

Impressions of the Sony Ericsson X1

The folks at Sony Ericsson were pretty strict about letting us try out the interface of the new XPERIA X1, but we were still able to get close enough to have a few good impressions. (See more photos here.)
Sony Ericsson has always been pretty hot when it comes to handset design, and the X1 is no exception. Looking at it, you forget that this is a Windows Mobile PDA-phone because, very often, the products in that category are pretty clunky. The keypad slides out at an angle, and the keys look pretty well spaced-out for typing.

Apple again...or Steve again?

2008-01-23T11:39:00.000-08:00

Is it possible that one guy can change the future of a company?

MacBook Air is nearly as thin as your index finger. Practically every detail that could be streamlined has been. Yet it still has a 13.3-inch widescreen LED display, full-size keyboard, and large multi-touch trackpad. It’s incomparably portable without the usual ultraportable screen and keyboard compromises.

2007-08-03T16:15:00.000-07:00

The Apple iPhone debate

2007-01-11T10:14:00.001-08:00

Well, big news. Cisco Systems have decided to sue Apple over the iPhone trademark. I'm not sure where that leaves Apple now. The iPhone name is worth a lot of money in terms of buzz and Internet exposure and I think that Cisco know this and they are unwilling to give it up too easily. And why should they? Months of rumors and speculation have made it a high-profile brand. Apple's got a lot of cash but Cisco has more so things could become entrenched. Apple has three choices:

Roll over and give up on the iPhone name - unlikely
Settle the dispute with Cisco - Most likely
Go head-to-head with Cisco in the courts - Would be interesting to watch but could backfire

Press Release

2007-01-10T08:04:00.001-08:00

Source: ActiveGrid, Inc.

ActiveGrid Names Persistence Software Founder Christopher Keene as New CEO to Lead the Company Through Aggressive Growth
Wednesday January 10, 8:47 am ET

SAN FRANCISCO, Jan. 10 /PRNewswire/ -- ActiveGrid, Inc., the Enterprise Web 2.0(TM) Company, today announced that Christopher Keene, a 24-year veteran of the high-tech industry, has joined the company as Chairman and Chief Executive Officer. Keene comes to ActiveGrid to drive aggressive growth as Web 2.0 technologies continue to bring dramatic changes to enterprise computing.

http://www.newscom.com/cgi-bin/prnh/20041117/SFW068LOGO

More on GOogle

2007-01-08T07:54:00.001-08:00

Model your world

Thank you for downloading Google SketchUp (free) for Windows

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Click here to download Google SketchUp (free) for Windows

About this SketchUp version:

Google SketchUp (free) is a fully functional light version of SketchUp Pro 5. If you find Google SketchUp (free) as indispensable as others have, we hope you'll return to our site and upgrade to SketchUp Pro 5! To get started, we recommend watching our video tutorials.

Having troubles downloading Google SketchUp? Click here for more information.

2007

2007-01-08T06:53:00.000-08:00

OK, so we’ve finally succumbed to list mania. Last month, we discussed GENERATION C(ASH) as one of the many emerging consumer trends to watch this year, but to honor your requests for a more elaborative overview of what’s going to be ‘hot’, here’s a quick list of five big trends/themes that are on our radar for 2007*. They deal with status, transparency and consumer power, the online revolution, more adventurous consumption, and a shift from consumption to participation. Enough to keep you busy!

* For a truly elaborate guide to where consumers are headed this year, with or without you, we recommend checking out our 2007 Trend Report, too.

AdBrite Makes Brilliant Video Product

2007-01-05T06:15:00.000-08:00

Ad Network Adbrite, which we wrote about in November, has soft launched a new video product that is going to be very popular with bloggers and other sites that embed a lot of video.

The new product is called In Video. Adbrite has created an embeddable video player similar to YouTube, Photobucket, etc. (see video below using their player). If we choose to show a video on TechCrunch, we can use this embeddable player, and at our option it will include Adbrite ads and our logo as a watermark. Anyone who takes the content and embeds it on their own site will show the same video, with the same ads and watermark (revenue goes to the original video creator). And all click backs on the video go to the original site (whereas with YouTube all click backs go the original YouTube site).

Whether you want to embed ads or not, this is the best way I’ve seen to show video on your own site.

Adbrite is not hosting video, so you’ll have to upload it to YouTube, Photobucket, or wherever, in .flv format and then point Adbrite to the URL for the video.

In Video is in private beta testing - users can sign up for an invitation on the about page.

Why It’ll Be An iPhone (??)

2007-01-04T12:18:00.000-08:00

David Sobotta knows Apple. He worked there for 20 years and has been in countless meetings with the Steve. Therefore, let’s give him a listen. What he’s basically saying is that a Mac Tablet is almost out of the question while the Apple Phone is almost 99% certain.

Now, as we all know, even the best prognosticators are often horribly wrong. However, let’s talk to the wisdom of the crowds. Inkling is offering a 75% chance in the prediction markets. CrowdIQ, a similar system, is saying 1%, which is what I’m going with as well. However, Sobotta gives me pause. With millions of eyes on Apple, they have to pull something fancy out of their hat.

What Jobs told me on the iPhone [Guardian]

Police impound SUV in Williams case (AP)

2007-01-04T12:11:00.000-08:00

Police impound SUV in Williams case (AP)

Police impounded a 1998 Chevrolet Tahoe early Thursday they believe might have been used in a New Year's Day drive-by shooting that killed Denver Broncos cornerback Darrent Williams. Passers-by spotted the vehicle parked south of Denver International Airport and called police anonymously at about 6:30 a.m., police spokesman Sonny Jackson said.

Do not think that you are the only one tired...

2006-10-16T16:28:00.000-07:00

Google is buying YouTube?

2006-10-06T15:18:00.000-07:00

Search giant reportedly in talks to acquire video site for $1.6 billion...

http://www.msnbc.msn.com/id/15157075/

http://www.elmundo.es/navegante/2006/10/06/tecnologia/1160159514.html

Really inspiring :o)

2006-10-06T12:21:00.000-07:00

If you want to read it, click here

Brazilian campaign against starvation

2006-10-06T12:18:00.000-07:00

It seems they are open to work together

2006-10-06T12:02:00.000-07:00

New messenger tool for YAHOO! and MICROSOFT:

Your name in Google´s place

2006-10-05T07:47:00.000-07:00

I think this is not new, but it is still nice...

And of course, if it comes from Google, comes simple...

Just place your phrase after name= http://speaker219.6te.net/customgoogle/google.php?name=Your%20Name%20Here

100 Leading Media Companies Report; Revenue Hits $268 Billion

2006-10-03T13:05:00.000-07:00

Internet and cable were the growth locomotives behind the 6.6% increase in 2005 U.S. media revenue, reaching $268.48 billion for the 100 Leading Media Companies. In some ways, broadcast TV and newspaper executives must have seemed more like captives tied to the tracks.

See full note in ADVERTISING AGE

HP to Preload PCs With Yahoo's Search Engine

2006-10-03T12:50:00.000-07:00

Yahoo and Hewlett-Packard have sealed an agreement that will put Yahoo's search engine in HP desktop and notebook PCs. The deal, which covers HP's North American market, will put the Yahoo search engine in the toolbar of Microsoft's Internet Explorer 7. Yahoo hopes the arrangement will generate more search requests, providing a springboard for more ad revenue.

The future of Newspapers

2006-10-03T11:20:00.000-07:00

Study finds newspapers face $20 billion shortfall The newspaper industry is facing a revenue shortfall of $20 billion by 2010, according to a report released by media research and advisory firm Outsell. The report, “Deadline With Destiny,” is based on analysis of national industry data. The report predicts the decline of paid circulation revenue for print newspapers will speed up as 18-to-39-year-olds continue to migrate online. It also stated that newspapers’ online ad revenue growth rate of about 30% masks the larger problem that online revenue is not replacing lost print revenue fast enough.

Microsoft welcomes Zune MP3

2006-10-03T10:47:00.000-07:00

Microsoft's soon-to-be-released Zune MP3 player is a sure-fire iPod killer -- if you believe what you been reading in the press recently.

There's nothing the press likes more than a good fight, and the Zune looks like a worthy contender for the iPod's heavyweight crown.

The tech press loves the Zune because of its specs. They tally up the features and conclude the Zune is better because there's more stuffed inside.

When it launches next month, the Zune will cost $250 for 30 GB -- just like the equivalent iPod. But the Zune also has Wi-Fi for wirelessly trading songs; a larger, 3-inch screen (good for widescreen movies); and will connect to Microsoft's Zune Marketplace music service, which will sell songs at 99 cents each and offer a $15 a month subscription plan.

Mixx Awards 2007

2006-10-03T09:26:00.000-07:00

And the winner is...

Musik is almost everything...

2006-10-03T08:51:00.000-07:00

Why everything is around music? Youtube launch a contest for underground bands. It is sponsored by Cingular & Gibson. Nice & trendy.

Let´s have a look to the promotional video: